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- Title
GAMIFICATION FOR ACCELERATING THE GO-TO-MARKET OF ELECTRIC VEHICLE BATTERIES.
- Authors
SUCIU, George; BUTCA, Cristina; NECULA, Lucian
- Abstract
Currently, transportation is one of the main air pollution sources and has a significant impact on human health and environmental quality. This paper describes a gamification approach for the way redox flow batteries systems will be used as a power source for future hybrid electric vehicles. The system will be designed as a hybrid concept between Vanadium Redox Flow Battery and Hydrogen Fuel Cell for energy management in emission-free electric vehicles. The novelty of this solution is represented by the active unit with a charge/discharge efficiency greater than 85%, improved physical characteristics and reliability in exploitation, thereby providing a commercially viable electric power system for electric vehicles. To accelerate the go-to-market process of this innovative product that will be made in Romania for the first time, we will use a validated learning process. The adoption of a validated learning process requires new ways of measuring the progress of acceleration from idea to a minimum viable product. Validated learning is defined as a process that is creating knowledge by applying initial assumptions and measured data to confirm the effects. The main contribution of this paper consists of the description of a serious game approach for a new product which will be launched onto the market through the validated learning process and learning cycle. The product will be reliable and will come with no limitation in exploitation compared to classical battery systems for energy storage. Using the learning cycle methods, the marketing innovation can be carried out by different companies from a modular unit that can be used in different stages of the go-to-market cycle.
- Subjects
ELECTRIC vehicle batteries; AIR pollution; GAMIFICATION; FUEL cells; LEARNING
- Publication
eLearning & Software for Education, 2016, Issue 1, p547
- ISSN
2066-026X
- Publication type
Article
- DOI
10.12753/2066-026X-16-080