We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Dimensions of Store Image in Apparel Buying - A Scale Development Approach.
- Authors
Justus, T. Frank Sunil; Pevinson, P.
- Abstract
While selecting a store for their purchases, customers use a number of evaluative criteria. The public image of a store plays a vital role in attracting customers. It contains the customer's interpretation of the store's attributes, benefits, usage situations, and retailer characteristics, and is what people think of and feel when they hear or see the store name. The image of a store creates an aura that, in conjunction with the reputation of the retailer, is more important than the actual shopping experience. An attempt has been made in this paper to develop a scale to study the various dimensions of store image for buying apparel.
- Subjects
EVALUATION; RETAIL stores; CLOTHING &; dress; MATHEMATICAL models of consumer behavior; CONSUMER attitudes; PRODUCT quality; DECISION making; PURCHASING; PSYCHOLOGY
- Publication
ASBM Journal of Management, 2016, Vol 9, Issue 2, p62
- ISSN
0974-8512
- Publication type
Article