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- Title
Catriona Elisa M. Gray's Mayon Volcano-Inspired Gown During the 2018 Miss Universe: A Multimodal Critical Discourse Analysis.
- Authors
Munalim, Leonardo O.; Genuino, Cecilia F.
- Abstract
The Philippines has long been touted as the bailiwick of beauty pageant winners, supporters and enthusiasts. During the 67th Miss Universe 2018 pageant, the Philippines successfully amassed its fourth crown. Catriona Elisa M. Gray impressed the universe with her now-renowned signature lava walk, the slow-motion twirl and the patriotic ear cuff. They inextricably melded with her Mayon Volcano-inspired Swarovski gown designed by a Filipino designer, Mak Tumang. This paper attempts to qualitatively describe the gown as a cultural visual artifact. It employs selected practices of representation such as reflective, intentional and constructionist approaches through Multimodal Critical Discourse Analysis under semiotics in tandem with netnographic data. These constructs could provide holistic multimodal critical discourses underlying the gown as to how material realities, inspirations, ideologies, knowledge, local backgrounds and culture are encoded into the gown. Results show that the gown is a product of reflective, intentional and constructionist discursive representations of the Philippine cultural circuit. Beyond personal and aesthetic inspirations, Catriona and the designer used the productive power of the gown to spotlight the wider Philippine social, historical and cultural spheres on the universal stage. The gown also foregrounds the Filipino spirit of grit amid natural calamities. Toward the end, we argue that deconstructing the underlying discourse of gowns as multimodal artifacts is indispensable even, perhaps, at the expense of perceived women objectification in beauty pageantry.
- Subjects
PHILIPPINES; CRITICAL discourse analysis; SEXUAL objectification; AESTHETICS; BEAUTY contests; NATURAL disasters; PATRIOTISM
- Publication
Linguistics Journal, 2020, Vol 14, Issue 2, p108
- ISSN
1718-2301
- Publication type
Article