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- Title
Comunicación Institucional en España. Estudio del uso que los diputados españoles hacen de las TIC en sus relaciones con la ciudadanía.
- Authors
ALMANSA MARTÍNEZ, Ana; CASTILLO-ESPARCIA, Antonio
- Abstract
The results of recent research on the use made of social media by politicians are presented in this research. We have studied how they are using social media to engage with citizens. Spanish politicians do not make good use of Internet, not knowing that opportunities are given for a more fluid and constant contact with the people they represent. Often seem to have very clear why they are on social networks and they are just for fashion or because from their parties are invited to it. The parties use the new technologies in terms of their electoral interests, adjust and reorient their strategies to the network based on their electoral interests
- Subjects
GOVERNMENT communication systems; ONLINE social networks; POLITICAL communication; SPANISH politics &; government; INTERNET in public administration; GOVERNMENT publicity; PUBLIC relations
- Publication
Chasqui (13901079), 2014, Issue 126, p22
- ISSN
1390-1079
- Publication type
Article