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- Title
Bailing Out the Once-Ler: Using Dr. Seuss to Teach Operations Management.
- Authors
Feger, Ana L. Rosado; Thomas, Gregg A.
- Abstract
The article presents a study on the efficiency of live action film and film clips when used as a medium of teaching in business education. It says that the students were asked to write a reflection after watching the film "The Lorax," a story written by Dr. Seuss which focuses on the life of an entrepreneur who has created an inimitable product for operations management. The study reveals that 73% of the students agree that the film has provided positive impact to operations management.
- Subjects
LIVE action/animation films; BUSINESS education; BUSINESS students; BUSINESS teachers; LORAX, The (Film); SEUSS, Dr., 1904-1991
- Publication
Decision Sciences Journal of Innovative Education, 2011, Vol 9, Issue 1, p69
- ISSN
1540-4595
- Publication type
Article
- DOI
10.1111/j.1540-4609.2010.00291.x