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- Title
Foreign Market Uncertainty and Incremental International Expansion: The Moderating Effect of Firm, Industry, and Host Country Factors.
- Authors
Jay Hyuk Rhee; Cheng, Joseph L. C.
- Abstract
• This study first tests the basic proposition of Johanson and Vahlne's (1977) internationalization theory that foreign market uncertainty leads firms to adopt an incremental approach to international expansion. This is done using a pooled, within-country research design with historical data on firms' internationalization processes. • It then conducts a contingency analysis to investigate the theory's boundary conditions by examining the impact of firm, industry, and host country characteristics on the internationalization process.
- Subjects
GLOBALIZATION; INTERNATIONAL trade; COMMERCE; INTERNATIONAL economic relations; EXPORT marketing; GLOBAL advertising
- Publication
Management International Review (MIR), 2002, Vol 42, Issue 4, p419
- ISSN
0938-8249
- Publication type
Article