We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
CONSOMMER DES PRODUITS ALIMENTAIRES LOCAUX.
- Authors
Merle, Aurélie; Piotrowski, Mathilde
- Abstract
This paper highlights local food consumption which was favoured by 83% of French people in 2010. After defining the concept, the consumer perspective and the positioning strategies on this market are developed around four motivations: reduction of health risks, rediscovery of taste, the desire for sustainable consumption and the search for social relationships. The analysis is based on a qualitative study conducted among 52 local food buyers in different channels. Finally, three key managerial implications are emphasized.
- Subjects
FRANCE; LOCAL foods; FOOD consumption; MOTIVATION (Psychology); MARKETING strategy; FOOD industry; SUPPLY chain management
- Publication
Décisions Marketing, 2012, Issue 67, p37
- ISSN
0779-7389
- Publication type
Article
- DOI
10.7193/DM.067.37.48