Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitlePOURQUOI ET COMMENT INNOVER DANS UN SECTEUR TRADITIONNEL COMME LE VIN?AuthorsGAILLY, NICOLAS; LESUEUR, BENOÎTSubjectsFRANCE; WINE industry; INNOVATIONS in business; EXPORTS; SUSTAINABLE development; ECONOMIC competition; GAILLY, NicolasPublicationDécisions Marketing, 2010, Issue 60, p73ISSN0779-7389Publication typeArticle