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- Title
Turismo y comunicación en la Facultad de Ciencias Técnicas y Agropecuarias de la Universidad de Las Tunas.
- Authors
de León Torres, Ariagna Ponce; Cristo Rodríguez Morell, Alejandro del; López Pérez, Juan Lorenzo
- Abstract
The research focused on the internal communication process as a problem that affects the organizational communication of the Faculty of Technical and Agricultural Sciences of the University of Las Tunas and that contributes to the achievement of the strategic objectives of the organization, in which the students of the Bachelor's Degree in Tourism take part. The objective of the article is to strengthen internal communication in this faculty in order to improve organizational communication and contribute to the fulfillment of its mission. For its application, methodological complementarity with qualitative and quantitative methods and techniques was used. This study was the first organizational communication study carried out in the faculty, hence its importance and relevance. The design of the Internal Communication Strategy contributes to improve communication practices based on the problems and potentialities identified in the study.
- Subjects
ORGANIZATIONAL communication; BACHELOR'S degree; AGRICULTURAL colleges; COMMUNICATION barriers; COMMUNICATION of technical information
- Publication
Opuntia Brava, 2024, Vol 16, Issue 1, p223
- ISSN
2222-081X
- Publication type
Article