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- Title
A Path Analysis of Preventive Health Care Decision Models.
- Authors
Oliver, Richard L.; Berger, Philip K.
- Abstract
A behavioral intention model and a health belief model were compared on the basis of their conceptual strength and predictive validity in a study of flu inoculation behavior. The results suggest that models incorporating evaluative components, normative influences, emotional factors, and intervening summary concepts may yield a greater understanding of health care decisions.
- Subjects
HEALTH behavior research; CONSUMER behavior; PREVENTIVE health services; BEHAVIORAL assessment; MEDICAL care; INFLUENZA vaccines; NORMATIVE economics; DECISION making; VACCINATION; MASS media &; public opinion; MOTIVATION (Psychology); DANGER perception
- Publication
Journal of Consumer Research, 1979, Vol 6, Issue 2, p113
- ISSN
0093-5301
- Publication type
Article
- DOI
10.1086/208755