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- Title
Assessment of operational functions affecting on the micro and small enterprises' sustainability.
- Authors
Venugopal, Koppala; Das, Saumendra
- Abstract
Micro and Small business being epitomised for the economic development, have had its detriments which domineer the success rate. To strengthen the enterprise, the supports from the governments in the way of many schemes have been exponentially disseminated to the relative communities. Yet, the sustainability of micro and small business is surmountable. It is evident through literature that the operational functions are not effective enough to be sustainable which would impact the success rate of the micro and small business. Assessing the impact of the operational functions i.e. marketing competence, technology competence, information access, government support and financial competence are dependent on the success of micro and small enterprise. The study has been carried out with a mix method of descriptive design, mixed approach of qualitative and quantitative, convenience sampling and the cross sectional surveys. The data collected with a self-administered questionnaire from the unit of proprietors of micro and small enterprises in Srikakulam District. The data was analysed with descriptive and inferential statistics and through ANOVA and Multiple Regression Analysis, the interpretations of impact and strength of explaining dependable variable were explored. Conclusions have been established out of certain management implications.
- Subjects
SMALL business; MULTIPLE regression analysis; FUNCTIONAL assessment; INFERENTIAL statistics; SUSTAINABILITY; MICROINSURANCE
- Publication
Parikalpana: KIIT Journal of Management, 2022, Vol 18, Issue 1, p126
- ISSN
0974-2808
- Publication type
Article
- DOI
10.23862/kiit-parikalpana/2022/v18/i1/212350