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- Title
It's Time to Retire Ageism against Older Workers.
- Authors
Mirza, Raza M.; Mcdonald, Lynn; Tamblyn-Watts, Laura
- Abstract
Ageism in the workplace can have significant implications for older adults. While every individual should feel equal and have the right to employment free from discrimination due to age, many practices and policies do not appear to uphold this right in the labour market. Institutional practices and policies seem to perpetuate stereotypes about older people. A "pro-aging" campaign to raise awareness about ageism in the workplace was run in the City of Toronto in 2019. The campaign included posters and pop-up advertising of a fake aging cream and research on attitudes toward aging and understanding the "too old" narrative as part of inclusive workplace policies. Workplace diversity policies often do not include age considerations, and understanding the factors that lead to ageism may allow for the development of strategies to help combat it. Age-diverse workplaces may gain competitive advantage by learning to harness the power of intergenerational relationships.
- Subjects
AGEISM; AGE discrimination in employment; STEREOTYPES; ADVERTISING; DIVERSITY in the workplace; INTERGENERATIONAL communication
- Publication
University of Toronto Quarterly, 2021, Vol 90, Issue 2, p155
- ISSN
0042-0247
- Publication type
Article
- DOI
10.3138/utq.90.2.07