Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleWhat it means to be a market-oriented newspaper.AuthorsBeam, Randal A.AbstractSurvey results find that traditional journalistic values remain important at market-oriented newspapers, though senior editors tend to report more interaction with departments outside the newsroom - including the advertising department.SubjectsADVERTISING; NEWSPAPERS; EDITORS; MASS media; ADVERTISING departments; SURVEYSPublicationNewspaper Research Journal, 1998, Vol 19, Issue 3, p2ISSN0739-5329Publication typeArticleDOI10.1177/073953299801900301