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- Title
Tourist Word of Mouth and Revisit Intentions to Rural Tourism Destinations: a Case of North Dakota, USA.
- Authors
Phillips, WooMi Jo; Wolfe, Kara; Hodur, Nancy; Leistritz, F. Larry
- Abstract
ABSTRACT Destination managers in rural states, like North Dakota, understand the benefits of tourism and, thus, the importance of studying visitors' intentions. This study investigated visitors' perceptions of destination image, value and satisfaction and those variables' relationship with future behaviors, with a specific focus on their intent to return and make recommendations to others. The results showed that destination image directly affects visitors' perception of value and revisit intentions, and it indirectly affects satisfaction and recommendation intentions. The results also demonstrate how tourism practitioners can apply past models to their destination. The overall findings support the concept that a positive image is important to attracting repeat visitors. Copyright © 2011 John Wiley & Sons, Ltd.
- Subjects
NORTH Dakota; TOURISTS; TOURISM; RURAL tourism; DESTINATION image (Tourism); SATISFACTION
- Publication
International Journal of Tourism Research, 2013, Vol 15, Issue 1, p93
- ISSN
1099-2340
- Publication type
Article
- DOI
10.1002/jtr.879