We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Quality perception and willingness to pay: The case of red wine with health-beneficial effects.
- Authors
Ruso, Jelena; Filipović, Jovan; Maričić, Milica; Spasojević-Brkić, Vesna
- Abstract
This paper attempts to identify consumers' preferences toward red wine quality cues and willingness to pay (WTP) for wine with health-beneficial effects, thus clarifying the complex process of purchasing habits and patterns. The data were analyzed using structural equation modeling. The findings from a case study conducted in Serbia show that consumer health-effect consciousness and household income are significant predictors of their WTP. On the other hand, health-conscious consumers are more inclined to intrinsic quality cues, while those who are willing to pay a higher price for a bottle of red wine are prone to extrinsic wine quality cues.
- Subjects
SERBIA; WILLINGNESS to pay; RED wines; STRUCTURAL equation modeling; CONSUMER preferences
- Publication
Italian Journal of Food Science / Rivista Italiana di Scienza degli Alimenti, 2021, Vol 33, Issue 2, p1
- ISSN
1120-1770
- Publication type
Article
- DOI
10.15586/ijfs.v33i2.1969