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- Title
Purchase Motivations and Attitudes of Organic Food Buyers.
- Authors
Chakrabarti, Somnath; Baisya, Rajat K.
- Abstract
The paper aims to examine the role of major consumer motivations and attitudes for both regular and occasional buyers in the purchase of organic food. A survey of 120 organic food buyers through systematic sampling method has been carried out in the Delhi National Capital Region (NCR) in front of major organic food outlets between February to June 2006 period. The paper highlights the correlations of the chosen motivations and attitudes with the number of categories bought by both regular and occasional buyers. It identifies the motivations to which more importance is attached by regular and occasional buyers and by innovators. It also identifies the major differences observed in the Indian market compared to major international markets in terms of organic food market dynamics. This paper also highlights the role of select demographic and time variables in explaining the motivations and the attitudes chosen.
- Subjects
INDIA; CONSUMER behavior; ORGANIC foods; FOOD habits; PURCHASING; INTERNATIONAL markets
- Publication
Decision (0304-0941), 2007, Vol 34, Issue 1, p1
- ISSN
0304-0941
- Publication type
Article