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- Title
Internal Communication at DaimlerChrysler South Africa: A Qualitative Perspective on Two-Way Symmetrical Communication and Internal Marketing.
- Authors
Steyn, Elanie; Steyn, TFJ (Derik); van Rooyen, Mariéke
- Abstract
This article investigates internal communication at DaimlerChrysler South Africa (DCSA) from a twoway symmetrical model of internal communication and internal marketing perspective. Results show that, for DCSA to improve effective internal communication and corporate efficiency, it needs to adjust its corporate culture and nature of internal communication according to the principles of both two-way symmetrical communication and internal marketing.
- Subjects
DAIMLERCHRYSLER South Africa Pty. Ltd.; INTERNAL marketing; CORPORATE culture; INDUSTRIAL management; ORGANIZATIONAL communication; COMMUNICATION in management
- Publication
Journal of Marketing Development & Competitiveness, 2011, Vol 5, Issue 4, p131
- ISSN
2155-2843
- Publication type
Article