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- Title
RELAÇÃO ENTRE DIMENSÕES DO RADAR ALI E ANTIFRAGILIDADE EM MICRO E PEQUENAS EMPRESAS: UMA PESQUISA DE CAMPO.
- Authors
MAGRO GOMES, RENAN; MOZART SILVA, RAFAEL
- Abstract
With the pandemic of COVID-19 many micro and small businesses were taken by surprise and experienced a huge drop in sales. This happened due to people's feeling of self-protection and the sanitary restrictions that reduced circulation and agglomeration. The present article had as a general objective to analyze how the dimensions management by indicators, operations management and marketing of the Innovation Radar collected during the ALI Project of SEBRAE, provided antifragility in relation to the turnover of micro and small enterprises of commerce and services located in Porto Alegre/RS during the pandemic scenario of COVID-19. For this article 14 micro and small enterprises were selected that were able to provide the necessary data for the analysis. The methodology used in the research is characterized in terms of its approach as applied, as it seeks practical applications of local interest. The initial assumption was that the higher the indicators of the companies, the more they would be able to increase their revenues in the midst of the pandemic, characterizing them as antifragile because they would be able to grow in the midst of the crisis. However, it was not possible to confirm this hypothesis since companies with good indicators performed well below average, which indicates that other factors such as seasonality, inflation, entrepreneur profiles, momentary market conditions, among others, may have a greater impact on the antifragility of micro and small companies.
- Subjects
PORTO Alegre (Brazil); SMALL business; BUSINESSPEOPLE; COVID-19 pandemic; INDUSTRIAL management; BUSINESS revenue; OPERATIONS management; MARKETING management; MARKETING executives
- Publication
Brazilian Business Law Journal / Administração de Empresas em Revista, 2023, Vol 1, Issue 31, p59
- ISSN
1676-9457
- Publication type
Article