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- Title
Expert-to-Matrix: Improved Learning and Improved Outcomes in Principles of Marketing.
- Authors
Fontenot, Renée J.; Schwartz, Joe; Goings, Douglas A.; Johnson, Judy J.
- Abstract
Purpose of the Study. Through the use of expert-to-matrix learning, a cooperative learning method, students practice teamwork, presentation, and critical thinking skills. This paper explains the use and outcomes in a Principles of Marketing course. Method/Design and Sample. Over a six semester analysis, students had improved performance on exams while developing valued skills important to marketing professionals. Comprehension of course objectives was examined individually through traditional testing methods. Teams are evaluated on thoroughness and quality of their shared understanding of course objectives through class presentations. Results. Students felt a higher level of involvement and responsibility in learning the course material than in other courses. Class grade distributions, based on objective test bank questions, were tightly clustered; and average grades were higher than those typical of a principles class taught without expert-to-matrix learning. Value to Marketing Educators. Matrix learning improves performance, morale, and well-being of students. The technique is an example where students discuss concepts, seek explanations, and develop a common response to objectives that they present to others. They gain positive learning benefits such as empowerment and responsible association.
- Subjects
MARKETING research; ORGANIZATIONAL learning; CRITICAL thinking; MARKETING education; ORGANIZATIONAL performance
- Publication
Journal for Advancement of Marketing Education, 2012, Vol 20, Issue 1, p11
- ISSN
2326-3296
- Publication type
Article