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- Title
The influence of potential outcomes of corporate social responsibility engagement factors on SME competitiveness.
- Authors
Venter, E.; Turyakira, P.; Smith, E. E.
- Abstract
While SMEs are globally recognised for their importance in the social and economic development of many economies, their survival and competitiveness has remained a cause for concern. More than half of SMEs in Uganda fail during their first year. Analytical and empirical research on appropriate strategies for SMEs' competitiveness in Uganda is limited. The potential outcomes of CSR engagement such as employee satisfaction, business reputation, and customer loyalty have been found to be positively related to the competitiveness of SMEs. The primary objective of this article is to identify and empirically test the factors that influence the competitiveness of SMEs in Uganda. A structured self-administered questionnaire was distributed to 750 potential SME respondents. The respondents were identified using purposive sampling technique, and the data were collected from 383 usable questionnaires. An exploratory factor analysis was conducted, and Cronbach-alpha coefficients calculated to determine the discriminant validity and reliability of the measuring instrument. Correlations were analysed using Structural Equation Modeling. The empirical results of this study indicate that Employee satisfaction, Business reputation. Customer loyalty and Stakeholder trust significantly impact the competitiveness of SMEs.
- Subjects
UGANDA; SOCIAL responsibility of business; SMALL business; ECONOMIC competition; CRONBACH'S alpha; JOB satisfaction; CUSTOMER loyalty; ECONOMICS
- Publication
South African Journal of Business Management, 2014, Vol 45, Issue 4, p33
- ISSN
2078-5585
- Publication type
Article
- DOI
10.4102/sajbm.v45i4.139