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- Title
ESTRATEGIAS DE STARTUPS PARA PYMES EN SABANA CENTRO.
- Authors
MARTINEZ-ALBARRACÍN, CARLOS; BOLÍVAR-SALGADO, WILLIAM; SEGURA-GARAVITO, MABEL
- Abstract
SMEs in Sabana Centro, Cundinamarca, Colombia, have difficulties to compete in a dynamic market. Therefore, this research aims to define what strategies should be implemented by the entrepreneurs of Sabana Centro, which are currently used by Startups? In order to answer this question, a mixed research is carried out. Methodology: A documentary review is made using databases, implementing statistical tools with a sample of 377 companies in the region. Identifying strategic trends in the use of Startups.
- Publication
TECHNO Review, 2023, Vol 14, Issue 3, p1
- ISSN
2695-9933
- Publication type
Article
- DOI
10.37467/revtechno.v14.4837