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- Title
Procedimiento para la implementación de la planeación estratégica con enfoque prospectivo en las organizaciones.
- Authors
Castellanos Castillo, C. José Ramón; Hernández Rodríguez, Mayli; Mesa Contreras, C. Gislena; García Fleites, C. Alexis Orlando; Crespo León, C. Ernesto
- Abstract
The general objective of this research is to propose a process for the strategic planning implementation with a prospective approach in organizations. It consists on a set of 10 steps that go from strategic reflection to the evaluation and follow-up of the implemented process, always considering the learning process' timely feedback and its constant improvement. The research is based on an exhaustive documentary review and on the practical application of the professors' knowledge at the Central University "Marta Abreu" de Las Villas Center for Business Management Studies of the Faculty of Economics, on advisory and consultancy services to a group of institutions and companies of the country's central region that has made it possible to systematize a process for the implementation of strategic planning with a prospective approach that can be adapted to any organization that wants to carry out a strategic projection. The proposed process has been applied in a certain number of organizations and institutions in the central region, and it has proved its effectiveness.
- Subjects
STRATEGIC planning; PRODUCTION planning; INDUSTRIAL management; COLLEGE teachers; ORGANIZATION
- Publication
Revista El Directivo al Día, 2024, Vol 23, Issue 1, p45
- ISSN
1813-3231
- Publication type
Article