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- Title
IP旅游视角下广西 “创特”战略 运行机理研究.
- Authors
黄昭其
- Abstract
Conducting a study from the perspective of IP tourism, this article summarized the research status for “IP Tourism”and the Strategy of“Building Characteristic Famous Tourist Counties”. On this basis, it dialectically analyzed the similarities and differences between the two and explored the experience reference of IP tourism for implementing the Strategy in terms of operation mode, marketing pattern, development means and branding. By using the experience of developing IP tourism for reference and based on the status quo of implementing the Strategy, this article proposed five dynamic factors influencing the Strategy’s system operation and analyzed influencing factors and its operation mechanism.
- Publication
Nanning Zhiye Jishu Xueyuan Xuebao, 2020, Vol 25, Issue 5, p82
- ISSN
1009-3621
- Publication type
Article
- DOI
10.19846/j.cnki.nzxb.2020.05.017