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- Title
FORECASTING THE EFFECTIVENESS OF WORK-TRIP GASOLINE CONSERVATION POLICIES THROUGH CONJOINT ANALYSIS.
- Authors
Srinivasan, V.; Flachsbart, Peter G.; Dajani, Jarir S.; Hartley, Rolfe G.
- Abstract
Policies such as tax surcharges on gasoline and reductions in transit fare were examined for their potential effectiveness in conserving gasoline. Individual level preference functions to predict work-trip modal choice (auto, public transit, or car pool) were estimated through conjoint analysis using attributes such as travel cost and additional ride time. Respondents' preferences for each travel mode were computed using the modified attribute values corresponding to each policy option. The preferences were then used to forecast potential shifts to transit or car pool and the resulting gasoline savings.
- Subjects
MARKETING research; PETROLEUM conservation; GASOLINE taxes; CONSUMER preferences; TRAVEL costs; CONJOINT analysis; ENERGY conservation in transportation; TRANSPORTATION fares; CARPOOLS
- Publication
Journal of Marketing, 1981, Vol 45, Issue 3, p157
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224298104500313