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- Title
Limit Pricing Theory as a Basis for Anti-Merger Policy.
- Authors
Phillips, Lynn W.; Stern, Louis W.
- Abstract
Limit pricing theory has been applied by both anti-trust enforcement officials and the U.S. Supreme Court in disavowing a number of market extension and product-line extension mergers. This article critically examines the theory from a marketing perspective and concludes that its use in merger cases is unjustified.
- Subjects
UNITED States; ECONOMIC impact; MERGERS &; acquisitions; PRICING; PROFIT accounting; ANTITRUST law; COMMERCIAL law; INDUSTRIAL concentration; MARKETING theory; CONGLOMERATE corporation laws; ECONOMICS; LAW
- Publication
Journal of Marketing, 1977, Vol 41, Issue 2, p91
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224297704100223