We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The Impact of Destination Personality and Experience Quality on Satisfaction and Behavioral Intentions.
- Authors
TÜRKTARHAN, Gözde; KOZAK, Nazmi
- Abstract
The purpose of this research is to determine the quality of experience and destination personality, the satisfaction levels of tourists and their behavioral intentions towards the destination. Based on this main purpose, data were collected from the tourists visiting the Cappadocia region, which is one of the popular and unique destinations of Turkey, by face-to-face survey technique. Among the collected questionnaires, 606 questionnaires that could be used were analyzed by using exploratory factor analysis, simple linear correlation, multiple linear regression in line with the hypotheses. As a result, the hypotheses of the research were accepted. In line with these results, some suggestions have been made for the development of the region in terms of tourism.
- Publication
Karamanoglu Mehmetbey University Journal of Social & Economic Research / Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomi̇k Araştırmalar Dergi̇si, 2022, Vol 24, Issue 42, p144
- ISSN
2147-7833
- Publication type
Article