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- Title
A RELAÇÃO ENTRE O JEITINHO BRASILEIRO E O PERFIL EMPREENDEDOR: POSSÍVEIS INTERFACES NO CONTEXTO DA ATIVIDADE EMPREENDEDORA NO BRASIL.
- Authors
Pedroso, José Pedro Penteado; Massukado-Nakatani, Márcia Shizue; Mussi, Fabrício Baron
- Abstract
Seeking to discuss a cultural trait that is unique to the Brazilian society, the so called "jeitinho," and, parallelly, the entrepreneurship profile, this study aimed at identifying possible interfaces between these themes. To do so, studies that deal with the Brazilian cultural traits and emphasize this particular one were reviewed and summarized. Additionally, via secondary research, articles published on the entrepreneurship profile in the annals of the EnEO and EnAnpad, from 2004 to 2006, and of the Egepe, between 2000 and 2008, were selected. The Global Entrepreneurship Monitor (2006) survey results were also discussed to build a picture of entrepreneurship in Brazil and provide a base for the analysis of possible factors and contingencies that favor or render it more difficult for the "jeitinho" to emerge in the entrepreneur profile. It was noticed there is evidence such relation exists and, therefore, the study should be enhanced to corroborate such evidence.
- Subjects
BRAZIL; ENTREPRENEURSHIP; CULTURE; INDUSTRIAL surveys; BUSINESS enterprises
- Publication
RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2009, Vol 10, Issue 4, p100
- ISSN
1518-6776
- Publication type
Article
- DOI
10.1590/S1678-69712009000400006