Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEXAMINATION OF FAMOUS USE IN TELEVISION ADVERTISEMENTS WITH ELECTROENCEPHALOGRAM (EEG): THE EXAMPLE OF TURKEY.AuthorsOYMAN, TurgaySubjectsTELEVISION advertising; TELEVISION viewing; CONSUMER behavior; ELECTROENCEPHALOGRAPHY; ADVERTISING endorsements; MARKETINGPublicationREMark: Revista Brasileira de Marketing, 2024, Vol 23, Issue 1, p72ISSN2177-5184Publication typeArticleDOI10.5585/remark.v23i1.23563