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- Title
Predisposição para recomendar um local turístico: avaliação ex-post no Corcovado (RJ).
- Authors
da Costa Vieira, Paulo Roberto; Altaf, Joyce Gonçalves; Troccoli, Irene Raguenet
- Abstract
This study tested specific hypotheses related to the propensity of foreign tourists to recommend a visit to Corcovado National Park located in Tijuca Forest, Rio de Janeiro. Caring and safety were the attributes identified as significant for marketing recommendation, followed by customer attendance and cleanness. Thus, it is explained why, in services that have a direct relationship with the process of contemplation as a process of mental stimulation, such as public parks and monuments, safety during leisure activities are a basic premise for the tendency to word of mouth recommendation. It is clearly perceived that phenomena and facts are treated as a dynamic process, highlighting its cultural, environmental and social potential, thus enriching the tourist place.
- Subjects
PARQUE Nacional Corcovado (Costa Rica); DISEASE susceptibility; HYPOTHESIS; MENTAL illness; TOURISTS
- Publication
Caderno Virtual de Turismo, 2012, Vol 12, Issue 3, p253
- ISSN
1677-6976
- Publication type
Article