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- Title
From 'secret' online teen drama to international cult phenomenon: The global expansion of SKAM and its public service mission.
- Authors
Weissmann, Elke; Knox, Simone; Sundet, Vilde Schanke
- Abstract
This article addresses the production, distribution and global expansion of the online teen drama, SKAM/SHAME (2015–2017), produced by the Norwegian public service broadcaster NRK. The article combines perspectives on transmedia storytelling with production studies and studies of public service broadcasting to investigate the distinct production, publishing and promotion models underpinning SKAM, as well as its public service mission. Furthermore, it addresses SKAM 's transition from a 'secret' online teen drama targeting young Norwegians in season one to a global cult phenomenon with viewers and fans in all age groups and on all continents in seasons three and four, and relates this expansion to recent shifts within the television industry.
- Subjects
PUBLIC service television programs; SKAM (TV program); SHAME (TV program); TRANSMEDIA storytelling; TELEVISION dramas; TELEVISION production &; direction; DISTRIBUTION of television programs; TELEVISION broadcasting
- Publication
Critical Studies in Television, 2020, Vol 15, Issue 1, p69
- ISSN
1749-6020
- Publication type
Article
- DOI
10.1177/1749602019879856