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- Title
Red Carpet Service--Linking Rural Communities to Travelers and Tourists.
- Authors
Burkhart-Kriesel, Cheryl; Francis, Connie
- Abstract
As rural communities develop their tourism potential they often overlook one basic aspect, hospitality training for front-line staff. This article describes a train-the-trainer program, Red Carpet Service, designed to help front-line employees increase tourism awareness, discover traveler tools, and practice customer service skills. It is based on a service-profit chain model that outlines the relationship between internal service quality and business profitability. The article highlights program evaluation results from post-then-pre surveys and mystery shopper interviews as well as community development roles for Extension faculty and suggests tourism as way for communities to begin working together at a regional level.
- Subjects
RURAL tourism; RURAL development; EMPLOYEE training; TOURISM; HOSPITALITY industry; CONTINUING education
- Publication
Journal of Extension, 2007, Vol 45, Issue 6, p21
- ISSN
0022-0140
- Publication type
Article