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- Title
A new opinion leaders detecting algorithm in multi-relationship online social networks.
- Authors
Sun, Gengxin; Bin, Sheng
- Abstract
Opinion leaders in online social networks are important for various fields such as public opinion propagation, marketing management, administrative science and even politics. There are often many kinds of relationships in an online social network. Detecting and identifying opinion leaders depending on any one kind of relationship is inaccurate. In this paper, node importance analysis in multi-relationship online social networks was proposed by signalling based on Multi-subnet Composited Complex Networks Model, and considering the characteristics of multiple relationships which would interrelate with each other. Through node importance under multiple relationships, the novel opinion leader detecting algorithm in multi-relationship online social networks is proposed and approved to be efficient by experiments described in this paper.
- Subjects
TREND setters; ONLINE social networks; MASS media &; public opinion; SIGNALLING protocols (Telecommunication); COMPUTER algorithms
- Publication
Multimedia Tools & Applications, 2018, Vol 77, Issue 4, p4295
- ISSN
1380-7501
- Publication type
Article
- DOI
10.1007/s11042-017-4766-y