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- Title
ICT environmentalism and the sustainability game.
- Authors
Vaughan, Hunter; Pasek, Anne; Silcox, Nicholas R.; Starosielski, Nicole
- Abstract
Over the past three decades, corporate branding has trended strongly towards environmental conscientiousness and green rhetoric, often heralded under the term "sustainability" – a broad and mutable rhetorical strategy that not only serves industry self-interest but is mobilized by civil society actors as well. This tension is especially apparent in the information communication technologies (ICT) sector. Employing Wittgenstein's concept of the language-game, this article describes how sustainability has been deployed by tech companies, and how these efforts have also been contested – and strategically mobilized – by activist environmental non-profits and critical scholars seeking to reform tech sector practices. Combining environmental communication, political economy, and discourse analysis, we investigate the conceptualization and communication of sustainability as a discourse within and against the sector.
- Subjects
WITTGENSTEIN, Ludwig, 1889-1951; ENVIRONMENTALISM; ENVIRONMENTAL activism; SUSTAINABILITY; INFORMATION &; communication technologies; HOUSE brands; DISCOURSE analysis
- Publication
Journal of Language & Politics, 2023, Vol 22, Issue 5, p640
- ISSN
1569-2159
- Publication type
Article
- DOI
10.1075/jlp.22125.vau