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- Title
Corporate Buying of Health Care Plans: A Framework for Marketing Theory and Practice.
- Authors
Lindenmuth, Leonard J.; Burger, Philip C.
- Abstract
Much of the research in health care plan and provider selection has focused on the patient's selection process. The authors report on the increasing need to understand the corporation's decision process in selecting health care plans and providers. Managed care marketers need to understand this process in order to design and market such plans successfully.
- Subjects
UNITED States; HEALTH planning; CORPORATIONS; MEDICAL care; MARKETING; DECISION making; CONSUMER behavior; MANAGED care programs; HEALTH insurance; HEALTH care industry
- Publication
Journal of Health Care Marketing, 1990, Vol 10, Issue 2, p36
- ISSN
0737-3252
- Publication type
Article