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- Title
MARKETING WORKSITE HEALTH PROMOTION PROGRAMS.
- Authors
McPartland, Patricia A.
- Abstract
The article mentions research on worksite health promotion programs and marketing strategies in the United States. The programs of five unidentified companies are discussed in terms of the strategy used to recruit employees, communicate across departments, and keep people involved in the program. Four criteria for selecting the organizations, five steps in marketing analysis, the psychic cost and monetary price in product feedback, internal public relations, and advertising for the worksite health promotion programs are mentioned.
- Subjects
UNITED States; EMPLOYEE health promotion; STRATEGIC planning; PREVENTIVE health services; ORGANIZATIONAL goals; PERSONNEL management; MARKETING research; INTERNAL public relations; EMPLOYEE relations programs; ORGANIZATIONAL communication
- Publication
Journal of Health Care Marketing, 1989, Vol 9, Issue 1, p59
- ISSN
0737-3252
- Publication type
Article