We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Marketing Applications of MDS: Assessment and Outlook.
- Authors
Green, Paul E.
- Abstract
The article looks at some of the aspects of the current state of the art of multidimensional scaling (MDS), as well as the past and the future of this form of marketing analysis. The author points out some of the early works that spawned MDS over the years, and how it has evolved from these early theories. Furthermore, some of the developments of MDS are discussed, such as the differences in computer programs, controversy on whether to use metric or nonmetric measurements, and the implementation of more flexible distance functions. Information on the real life applications of MDS is included.
- Subjects
MULTIDIMENSIONAL scaling; SCALING (Social sciences); PSYCHOMETRICS; MARKETING research; DATA analysis; COMPUTER software; RESEARCH methodology; SOCIAL science methodology; SCALE analysis (Psychology)
- Publication
Journal of Marketing, 1975, Vol 39, Issue 1, p24
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1250799