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- Title
17. Research and Forecasting.
- Authors
Penn, William S.; Wykstra, R. A.; Spencer, Ulric M.; Tigert, Douglas J.; Meissner, Frank; Fox, Harold W.; Hindersman, Charles H.; King, Robert L.
- Abstract
Several abstracts are presented for articles related to marketing research and business forecasting. They include "A Critical Comparison of Three Strategies of Collecting Data from Households," "Derivation of theory by Means of Factor Analysis or Tom Swift and His Electric Factor Analysis Machine," and "Observation as a Method of Fact Gathering in Marketing Decisions."
- Subjects
MARKETING research; BUSINESS forecasting; ELECTRONIC data processing; FACTOR analysis; OBSERVATIONAL learning; DECISION making in marketing; DECISION making
- Publication
Journal of Marketing, 1968, Vol 32, Issue 3, p104
- ISSN
0022-2429
- Publication type
Abstract