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- Title
Relating Company Markets to SIC.
- Authors
Henderson, H. Russell
- Abstract
Even where marketing statistics are available by 4-digit Standard Industrial Classification, their usefulness as an indicator of market potential is limited until the relationship between a special company market and the SIC has been clearly defined. A useful approach to the problem of defining this relationship is to begin with the product, as shown in this article.
- Subjects
INDUSTRY classification; MARKETING; MARKETING channels; INDUSTRIES; MARKET potential; RETAIL industry statistics; MARKETING strategy; ECONOMIC demand; COMMERCE; CLASSIFICATION; STATISTICS; PRODUCT management
- Publication
Journal of Marketing, 1963, Vol 27, Issue 2, p42
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1248371