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- Title
THE QUESTION OF THE "REGRESSION" FALLACY.
- Authors
Bass, Frank M.
- Abstract
In a previous article, Frank M. Bass presented data to show that drug-store expenses and gross margins at the extreme positions in an array at a particular point in time tended to move toward the center with the passage of time. This same phenomenon had been measured many years ago in other types of retail stores by Horace Secrist, who concluded that the phenomenon indicated mediocrity in the stores. It has been alleged that this same conclusion was implied by the present author in the drug-store study. In this brief article he denies the allegation.
- Subjects
DRUGSTORES; BASS, Frank M.; OPERATING ratios; SECRIST, Horace; REGRESSION analysis; RETAIL industry &; economics; OPERATING costs; RETAIL stores; INDUSTRIAL costs; GROSS margins; PROFIT margins; INDUSTRIAL management; ECONOMICS; MANAGEMENT
- Publication
Journal of Marketing, 1959, Vol 23, Issue 4, p420
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1247412