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- Title
Resiliencia de la prensa local impresa frente a la sociedad digital.
- Authors
Martínez Fernández, Valentín Alejandro; Juanatey Boga, Óscar; Rodríguez Fernández, María Magdalena
- Abstract
Printed editions of local press show significant resilience to the impact of the digital society within the Spanish market for printed publications. By number of mastheads and total circulation, these have proven to be the driving force of the Spanish press, as reflected on the number of deep-rooted centennial titles. Disaggregated analysis of their circulation data, using descriptive statistics applied to time series (2001-2018) data from OJD, strengthens the historic difference between the Northern and Southern regions of Spain, where the first one shows higher adaptability and a better fit with digital media consumption.
- Subjects
PRESS; DIGITAL media; DIGITAL technology; MASS media; DIGITAL communications
- Publication
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2020, Vol 25, Issue 49, p205
- ISSN
1137-1102
- Publication type
Article
- DOI
10.1387/zer.21639