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- Title
Marketing in system of forming of the organic agri-food product market.
- Authors
Dudar, T. H.; Shumeiko, O. T.; Dudar, V. T.
- Abstract
The purpose of the articles to disclosure a concept of "marketing of organic products" and to study conceptual relationships of marketing between organic agricultural production and environmental marketing, relationship marketing, strategic marketing, social marketing and integrated marketing of quality in the context of full and safe consumption, environmental protection. Research methodology is based on cognition of dialectical interpretation of "ecological marketing" and "marketing of organic products" from domestic and foreign scientists and their possible application in effective functioning of the organic agri-food product market, environmental protection. It was established that marketing of organic agri-food products is a process management which detect, predict and fully meet the needs of consumers and society for safe and healthy food, made on organic standards based on sustainable development and profitability of agricultural production without environment endangering. The elements of scientific novelty are the institutions and mechanisms of regulation of organic agri-food products. There're described relationship between marketing concept of organic agricultural production and ecological concepts of marketing, relationship marketing, strategic marketing, social marketing and integrated marketing of quality that allow to consider it complexly. The model of the institutions and mechanisms of regulation of organic agro-food products in Ukraine is proposed. It is concluded that the national organic sector needs targeted state support, including incentive policies to attract investors to the field of organic agricultural production by providing certain benefits, joint financing of projects, creating of infrastructure for organic agri-food market. Figs.: 2. Refs.: 20.
- Subjects
AGRICULTURAL marketing; ORGANIC products; PROFITABILITY; AGRICULTURAL productivity; SUSTAINABLE development
- Publication
Ekonomika APK, 2017, Issue 7, p115
- ISSN
2221-1055
- Publication type
Article