We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The sports journalists up against the communication model of football clubs in Spain: the case of Real Madrid CF in the 2011-2012 season.
- Authors
SÁNCHEZ, FERNANDO OLABE
- Abstract
Football clubs are benchmark sports organisations for public opinion and society that have become official sources for the media. Communications management at the Communications departments of football clubs is crucial for sports journalists, as it determines both the quantity and the relevancy of the information produced, which is required and demanded by the media. This paper analyses the sports journalists' perception of the Real Madrid CF communication model during the 2011-2012 season and their positioning within the information ecosystem that has been developed by this organisation to keep in contact with its strategic target audience.
- Subjects
MASS media &; sports; INFORMATION services; SOCCER teams; SPORTSCASTERS; SPORTS journalism; SPORTS -- Public relations; REAL Madrid Club de Futbol; PRIMARY audience; PUBLIC relations
- Publication
Comunicación y Sociedad, 2013, Vol 26, Issue 4, p195
- ISSN
0214-0039
- Publication type
Article