We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Study on Mineral Water Consumption in Romania.
- Authors
Eftimie, Mariana
- Abstract
Human health is conditioned by the quantity and quality of the consumed water, which has multiple functions in the body. Water quality is influenced by its chemical composition and the excess or the absence of certain substances that may cause several diseases. The production and marketing of mineral water in Romania is regulated in the sense that its availability on the market is only possible after receiving the approval from the National Agency for Mineral Resources (NAMR) or from a competent authority of an EU member state. The annual water consumption average in Romania is 55 litres per capita and it is at the middle of the European consumption ranking, which is, on average about, 45 litres per capita. The main brands on the Romanian market are: Borsec, Zizin, Bucovina, Poiana Negri, Izvorul Alb, Carpatina, Roua Muntilor, Perla Harghita. The production, distribution and marketing of mineral water is a business worth billions of euros, and those involved focus on quality, packaging and marketing strategies.
- Subjects
MINERAL waters; WATER consumption; WATER quality; WATER supply; WATER distribution; MARKETING
- Publication
Economic Insights - Trends & Challenges, 2017, Vol 69, Issue 1, p51
- ISSN
2284-8576
- Publication type
Article