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- Title
Marching Towards Creating Shared Value: The Case of YES Bank.
- Authors
Pandey, Ashish; Guha, Reeju; Malkar, Navjyoti; Pandey, Nisha
- Abstract
The case highlights YES Bank's responsible banking approach through its journey of 12 years characterized by agile response to business opportunity and societal needs, innovative product design, organic and steady business growth and healthy shareholder returns. Responsible banking has evolved with an inclusive approach wherein it is aimed at sustainable development by creating social and natural capital along with creating stakeholder value. The three pillars of responsible banking in YES Bank are; Triple Bottom Line accounting and reporting, climate finance, and corporate social responsibility (CSR). The case raises the question about the ways of measuring the effectiveness of the responsible banking initiatives.
- Subjects
YES Bank Ltd.; SUSTAINABLE development reporting; SOCIAL responsibility of business
- Publication
Asian Case Research Journal, 2019, Vol 23, Issue 2, p289
- ISSN
0218-9275
- Publication type
Article
- DOI
10.1142/S0218927519500111