We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Face-to-Face or Not-to-Face: A Technology Preference for Communication.
- Authors
Jaafar, Noor Ismawati; Darmawan, Bobby; Mohamed Ariffin, Mohd Yahya
- Abstract
This study employed the Model of Technology Preference (MTP) to explain the relationship of the variables as the antecedents of behavioral intention to adopt a social networking site (SNS) for communication. Self-administered questionnaires were distributed to SNS account users using paper-based and web-based surveys that led to 514 valid responses. The data were analyzed using structural equation modeling (SEM). The results show that two out of three attributes of the attribute-based preference (ATRP) affect attitude-based preference (ATTP). The data support the hypotheses that perceived enjoyment and social presence are predictors of ATTP. In this study, the findings further indicated that ATTP has no relationship with the behavioral intention of using SNS, but it has a relationship with the attitude of using SNS. SNS development should provide features that ensure enjoyment and social presence for users to communicate instead of using the traditional face-to-face method of communication.
- Subjects
FACE-to-face communication; ONLINE social networks; STRUCTURAL equation modeling; ATTITUDE (Psychology); SURVEYS
- Publication
CyberPsychology, Behavior & Social Networking, 2014, Vol 17, Issue 11, p702
- ISSN
2152-2715
- Publication type
Article
- DOI
10.1089/cyber.2014.0098