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- Title
The role of new communication technologies in companies' sustainability.
- Authors
DOVLEAC, Lavinia
- Abstract
As marketing communication becomes increasingly integrated with the digital space, marketers start to understand that social media is a valuable tool to create digital linkages with customers. This paper aim to show that social media is an appropriate tool for companies to spread the information about sustainability issues. Consumers are taking more factors into account when making purchasing decisions and using digital marketing and social media help companies to increase engagement and strengthen the relationships with customers.
- Subjects
COMMUNICATION in marketing; INTERNET marketing; SOCIAL media in marketing; SUSTAINABILITY; MARKETING channels; CONSUMER education
- Publication
Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, Vol 8, Issue 1, p33
- ISSN
2065-2194
- Publication type
Article