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- Title
La participación de la audiencia televisiva en los programas de opinión españoles a través de Twitter.
- Authors
Rodríguez Breijo, Vanessa; Boullón Sabín, Alfonso; Morales Domínguez, Lucas
- Abstract
Social media allow television audiences to interact with program contents, by expressing their opinions, contributing to spreading news information, debating issues of public interest and organizing initiatives for social change. The central objective of this study is to discern the characteristics of television audience participation in opinion programs (debate, interview and magazines) through the social network Twitter. In order to accomplish this, we performed a content analysis on a representative sample of a full year of messages sent by viewers of these programs on Spanish public and private channels. The results indicates a predominance of opinions differing from those transmitted during the program, the absence of motivation or arguments in the comments, a low proportion of proposals to improve the social situations under critique, a high presence of messages that reproduced the television content; and the almost non-existence of interaction among the users. These findings suggest that, despite audiences having diverging opinions on TV and a certain level of independent judgment, the tweets are heavily conditioned by these media and the user participation in such programs has not developed the critical and transformative power it could reach.
- Publication
Trípodos, 2017, Issue 40, p55
- ISSN
1138-3305
- Publication type
Article