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- Title
A Man Like You: Juan Domingo Perón and the Politics of Attraction in Mid-Twentieth-Century Argentina.
- Authors
Milanesio, Natalia
- Abstract
This article explores how Argentine President Juan Domingo Perón broke with a previous political tradition by performing a masculinity that defied conventional mid-twentieth-century gender ideologies and greatly contributed to his political legitimacy. Although Peronism has received much scholarly attention, the role of Perón as a central character of propaganda has been generally ignored and its connection with masculinity remains unexplored. By examining images, the press and government documents, this article reveals that Perón unconventionally displayed representations of domesticity that focused on his roles as a husband and worker. These representations reinforced his image as kind and humble and his everyday life as simple and mundane in an era long before the now common depiction of state figures engaged in day-to-day activities: Perón embodied ‘a domestic and domesticated leader’ who was attractive and unthreatening to common men and women alike. Yet these images coexisted with others that highlighted his exceptionality. At times a worker in overalls and at others a superhero, Perón was the epitome of the uncommon commoner.
- Subjects
ARGENTINA; PERON, Juan Domingo, 1895-1974; MASCULINITY; ARGENTINE politics &; government, 1943-1955; PRESIDENTS; PRESIDENTS in the press; PRESIDENTS -- Family; PRESIDENTS -- Public relations
- Publication
Gender & History, 2014, Vol 26, Issue 1, p84
- ISSN
0953-5233
- Publication type
Article
- DOI
10.1111/1468-0424.12053