We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
RISKS AND OPPORTUNITIES ON THE AIR TRANSPORT MARKET IN ROMANIA.
- Authors
Gheorghe, C. M.; Sebea, M.; Ciuchete, S. G.; Dridea, C. R.
- Abstract
Passenger air transport activity has experienced an important development in recent years due to economic growth and increasing involvement of Romania in international tourism. Globally, Romania is represented in this segment by the National Company of Romanian Air Transport, Tarom. Currently, the global economic crisis has seriously affected the work of Tarom and caused changes in the short and medium term strategy, especially in a context where low cost companies operating in Romania have become direct competitors of traditional lines and hence of the national operator. Because of this, Tarom needs to implement a set of measures to enable maintaining on the competitive market of european air transport, especially in the context in which Romania became in the past years an EU Member State.
- Subjects
EUROPEAN Union countries; ROMANIA; COMMERCIAL aeronautics; TRANSPORTATION industry; GLOBAL Financial Crisis, 2008-2009; BUSINESS planning; INTERNATIONAL competition; TAROM Romanian Air Transport (Company)
- Publication
Annals of DAAAM & Proceedings, 2010, p519
- ISSN
1726-9679
- Publication type
Article