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- Title
NURIA VILANOVA: "LAS REDES SOCIALES NOS PERMITEN MOVILIZAR DESDE LA PASIÓN.".
- Abstract
The article focuses on the importance of social networks in the internal communication of business enterprises in Spain. The author refers to the influence of Nuria Vilanova, president and chief executive officer (CEO) of the leading Spanish business communication consultation company Inforpress, and her reference to the advancement of digital communications and social media in business as the era of micro-power.
- Subjects
SPAIN; BUSINESS enterprises; BUSINESS communication; ONLINE business networks (Social networks); ONLINE social networks; VILANOVA, Nuria; GABINETE de Prensa Inforpress SL; BUSINESS networks
- Publication
Revista de Comunicación (1888198X), 2012, Issue 26, p16
- ISSN
1888-198X
- Publication type
Article